SEO & AI Search Glossary

A 0-100 metric measuring your brand's visibility and authority in AI-powered search engines.

When an AI system mentions, references, or recommends your brand in its response to a user query.

The practice of optimizing content and brand presence to be cited and recommended by AI-powered search engines.

The measure of how present and prominent your brand is in responses from AI-powered search engines and assistants.

AI systems trained on vast text data that power conversational AI assistants and AI-powered search engines.

OpenAI's conversational AI assistant powered by GPT models, widely used for search and research queries.

An AI-powered search engine that provides direct answers with cited sources, combining LLM capabilities with real-time web search.

Google's AI-generated summaries that appear at the top of search results, synthesizing information from multiple sources.

A technique that enhances LLM responses by retrieving relevant information from external sources in real-time.

Strategies and techniques for improving brand visibility in AI-powered search engines and assistants.

A metric (0-100) predicting how likely a website is to rank in search engine results, developed by Moz.

Ahrefs' metric (0-100) showing the relative backlink strength of a website's backlink profile.

Links from external websites pointing to your site, serving as "votes of confidence" for search engines and AI systems.

Search Engine Results Page - the page displayed by search engines in response to a user query.

A highlighted answer box at the top of Google search results that directly answers the user's query.

Experience, Expertise, Authoritativeness, and Trustworthiness - Google's quality guidelines for evaluating content.

Unpaid search engine traffic from natural rankings, as opposed to paid advertising.

The process of discovering and analyzing search terms that users enter into search engines.

The frequency at which your brand is mentioned or cited by AI systems in response to relevant queries.

The percentage of total visibility in a market or topic area that your brand captures.

Instances where your brand name is referenced online, in AI responses, or in other content.

The percentage of users who click on a link after seeing it in search results or other placements.

Structured data code that helps search engines and AI systems understand and present your content.

Organized information in a standardized format that helps machines understand content meaning and context.

Website optimization focused on helping search engines crawl, index, and understand your site effectively.

The ability of search engine bots and AI systems to access and navigate your website content.

The process of search engines storing and organizing web content for retrieval in search results.

Enhanced search results that include additional visual elements like ratings, images, or structured information.

Google's metrics measuring user experience: loading speed, interactivity, and visual stability.

A file listing all important pages on your website to help search engines discover and crawl your content.

HTML element that specifies the preferred version of a page when duplicate or similar content exists.

A file that instructs search engine and AI crawlers which pages they can or cannot access on your website.