Generative Engine Optimization (GEO) is the practice of optimizing your brand, content, and online presence to be discovered, cited, and recommended by AI-powered search engines and assistants.
While traditional SEO focuses on ranking web pages in Google search results, GEO focuses on getting your brand mentioned in AI responses. This requires a different approach:
Key GEO strategies include:
- Creating comprehensive, authoritative content that AI trusts
- Implementing schema markup to help AI understand your content
- Building citations from trusted sources that AI systems reference
- Structuring content to directly answer common questions
- Establishing topical authority in your industry
GEO is becoming increasingly important as more users turn to AI assistants for research, recommendations, and answers instead of traditional search engines.