Share of Voice (SOV) measures the percentage of total visibility in a market or topic area that your brand captures compared to competitors. It indicates your brand's presence relative to the total conversation.
Traditional SOV measurement:
- Search visibility for target keywords
- Advertising impressions vs. competitors
- Media mentions and coverage
- Social media presence
AI-era Share of Voice:
- Percentage of AI citations in your category
- Comparison of AI mentions vs. competitors
- Topic area dominance in AI responses
- Sentiment and positioning in AI recommendations
Why AI Share of Voice matters:
- Shows competitive positioning in AI search
- Indicates category authority
- Reveals opportunities for improvement
- Tracks effectiveness of GEO efforts
Increasing AI Share of Voice requires building authority across your entire topic area, not just optimizing for individual queries.