Schema markup (also called structured data) is code you add to your website that helps search engines and AI systems understand the context and meaning of your content. It uses a standardized vocabulary from Schema.org.
Common schema types:
- Organization: Company information
- Product: Product details and pricing
- Article: Blog posts and news articles
- FAQ: Frequently asked questions
- HowTo: Step-by-step instructions
- LocalBusiness: Location and hours
- Review: Ratings and reviews
Schema benefits for AI visibility:
- Helps AI understand your content structure
- Can trigger rich results in search
- Provides clear, machine-readable data
- Improves content categorization
- May influence AI citation decisions
Implementing schema:
- Use JSON-LD format (recommended by Google)
- Validate with Google's testing tools
- Add schema relevant to your content type
- Keep schema accurate and updated
Proper schema markup is foundational for both traditional SEO and AI visibility.