Perplexity AI is an AI-powered search engine that combines large language model capabilities with real-time web search to provide direct answers to user queries with cited sources.
Unlike ChatGPT, Perplexity is specifically designed for search and research:
- Always searches the web for current information
- Cites sources for every claim it makes
- Provides follow-up questions to explore topics further
- Focuses on factual, research-oriented queries
For brands, Perplexity is particularly important because:
- It explicitly cites sources, giving credit to your content
- Real-time web search means fresh content can be cited
- Research-oriented users often have high purchase intent
- Source visibility provides measurable attribution
Getting cited by Perplexity requires:
- Creating comprehensive, authoritative content
- Having accurate, up-to-date information
- Building domain authority and trust signals
- Implementing proper technical SEO fundamentals