What is a GEO Score?

GEO Score (Generative Engine Optimization Score) is a 0-100 metric that measures how visible and authoritative your brand is in AI-powered search engines.

Why GEO Score Matters

Traditional SEO metrics like Domain Authority measure your visibility in Google. But with the rise of AI assistants like ChatGPT, Perplexity, and Claude, a growing percentage of searches never hit Google at all.

GEO Score fills this gap by measuring:

• How often AI mentions your brand
• Which platforms cite you most frequently
• The context and sentiment of AI mentions
• Your authority compared to competitors

How GEO Score is Calculated

Beacon's GEO Score combines multiple signals:

1. **Citation Frequency (40%)** - How often AI systems mention your brand in relevant queries
2. **Domain Authority (30%)** - Traditional SEO signals that AI systems use as trust indicators
3. **Platform Diversity (20%)** - Whether you appear across multiple AI platforms or just one
4. **Technical Factors (10%)** - Schema markup, content structure, and crawlability

What's a Good GEO Score?

• **0-25**: Low visibility. AI rarely mentions your brand.
• **26-50**: Moderate visibility. Some mentions, but room for improvement.
• **51-75**: Good visibility. Regularly mentioned in relevant queries.
• **76-100**: Excellent visibility. Authoritative presence in AI search.

How to Improve Your GEO Score

1. Create comprehensive, authoritative content
2. Implement proper schema markup
3. Build quality backlinks
4. Get mentioned by credible sources
5. Optimize for the questions AI users ask