Traditional SEO vs GEO: Understanding the Difference
Both SEO and GEO matter, but they work differently. Here's what you need to know.
What is Traditional SEO?
SEO (Search Engine Optimization) focuses on ranking web pages in Google and Bing search results. It's about:
- Keyword optimization
- Backlink building
- Technical site health
- User experience signals
What is GEO?
GEO (Generative Engine Optimization) focuses on getting your brand mentioned and cited by AI systems like ChatGPT, Perplexity, and Claude. It's about:
- Brand authority and trust
- Comprehensive content coverage
- Structured data for AI understanding
- Citation from trusted sources
Key Differences
Do You Need Both?
Yes. Traditional SEO builds the domain authority that AI systems use as a trust signal. GEO optimizes for how AI systems discover and cite your content.
Which to Prioritize?
If you're starting from zero, focus on traditional SEO first to build authority. Once you have a Domain Rating above 40, start investing in GEO optimization.